Two interesting events that happened in the last few days caught my attention – Launch on Ramayan on Zee TV on Sunday morning 11 AM and Raj Thakre’s rally at Azad maidan yesterday.
Prima facie they may seem to be unrelated, but I believe there is a hidden connect. The hidden connect is our disconnect with India. India that is moving forward tremendously on demographics and economics but not so fast on psychographics.
Anna Hazare, an honorable man, went on fast a few days back protesting against issues that affect you and me(I hate to see the amount of money I am forced to pay to these politicians through Income tax). But no one turned up, a few thousands at best. Raj Thakre, singularly, drove more than 60k supporters to Azad maidan yesterday.
Ramayan (on Zee TV)launched yet again in the same slot as Satyamev Jayate. Rated more than SJ rating on Star Plus. The massive army of experts in Star Plus obviously got it wrong. Big time! There was no match on content, on marketing support, on-air push, Star power etc between the two shows; but look who won ?
The above two instances to my mind, point at the fact that demographics can change with a generation but psychographics cannot. Actions can change within a generation but change in attitude will happen over generations.
Sometimes I think lethal combination of Twitter + Star World + NDTV 24*7 + Facebook + Malls + Weekend Getaways + English Books + Movies; creates an island. We look at the other world and its issues through the eyes of this world.
That’s why we keep getting surprised and shocked time and again.
Gandhi, in his first address to INC after his return from South Africa said that we can’t get freedom with the lawyers and politicians sitting here. He went on for months of travel across India after this address… set up his ashram and started with Champaran village as his first step.
Prima facie they may seem to be unrelated, but I believe there is a hidden connect. The hidden connect is our disconnect with India. India that is moving forward tremendously on demographics and economics but not so fast on psychographics.
Anna Hazare, an honorable man, went on fast a few days back protesting against issues that affect you and me(I hate to see the amount of money I am forced to pay to these politicians through Income tax). But no one turned up, a few thousands at best. Raj Thakre, singularly, drove more than 60k supporters to Azad maidan yesterday.
Ramayan (on Zee TV)launched yet again in the same slot as Satyamev Jayate. Rated more than SJ rating on Star Plus. The massive army of experts in Star Plus obviously got it wrong. Big time! There was no match on content, on marketing support, on-air push, Star power etc between the two shows; but look who won ?
The above two instances to my mind, point at the fact that demographics can change with a generation but psychographics cannot. Actions can change within a generation but change in attitude will happen over generations.
Sometimes I think lethal combination of Twitter + Star World + NDTV 24*7 + Facebook + Malls + Weekend Getaways + English Books + Movies; creates an island. We look at the other world and its issues through the eyes of this world.
That’s why we keep getting surprised and shocked time and again.
Gandhi, in his first address to INC after his return from South Africa said that we can’t get freedom with the lawyers and politicians sitting here. He went on for months of travel across India after this address… set up his ashram and started with Champaran village as his first step.
